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Both put an estimator on your website. The difference is where the number starts: QuoteWillow starts from your Price Book, Instimate from built-in regional market data you can override.
| QuoteWillow | Instimate | |
|---|---|---|
| Where the number comes from | Your Price Book: your materials, labor, and project rules. The AI interprets the request. The application does the math. | Built-in BLS labor data and regional permit costs, priced to the visitor’s ZIP. Its site says you can override anything. |
| What homeowners send | A written description, a photo, a sketch, or a PDF plan. | Answers to a handful of questions about scope, materials, and location. Plan or PDF upload is not described on its site. |
| When a project needs judgment | QuoteWillow asks for clarification or sends the request to builder review. Your team confirms the final quote. | Not described on its site. Leads sync to your CRM within seconds of submission. |
| What you receive | The original request and files, interpreted scope, assumptions, preliminary range, and contact details, together in your builder workspace. | Name, phone, scope, location, material tier, and estimate range, synced to GoHighLevel, HubSpot, or a webhook, plus a branded estimate PDF. |
| Project types | The residential project types you configure: decks and outdoor living, remodeling and additions, pools and patios, specialty work. | Six published estimators: roofing, windows and doors, HVAC, kitchen, bathroom, and epoxy floors. |
| Price | $75 a month for up to 25 plan reviews, after a 30-day free trial. Card required at checkout. | Not published on its site. It offers a demo. |
Instimate details last checked October 27, 2026, from instimate.io. Check their site for current details.
AI helps interpret the project. Application rules calculate quantities, labor, and totals from your configuration. A preliminary range is a planning tool: site conditions, missing information, and final scope still need your team’s review.
If you sell roofing, windows, or HVAC and want a ready-made estimator for that trade, a native GoHighLevel or HubSpot sync, or one estimator per location, its site describes all of those today.
Give homeowners a useful first answer. Give your team a clearer next step.
