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Lead marketplaces sell you homeowners from their site, one lead at a time. QuoteWillow works with the homeowners already visiting yours, for a flat monthly price.
| QuoteWillow | Lead marketplaces | |
|---|---|---|
| Where the homeowner finds you | On your own website, under your brand. | On the marketplace, alongside other pros. |
| Where the number comes from | Your Price Book: your materials, labor, and project rules. The AI interprets the request. The application does the math. | Not from your Price Book. |
| What homeowners send | A written description, a photo, a sketch, or a PDF plan. | The marketplace’s own request form. |
| When a project needs judgment | QuoteWillow asks for clarification or sends the request to builder review. Your team confirms the final quote. | You pay for the lead before you know whether the project is a fit. |
| Price | $75 a month for up to 25 plan reviews, after a 30-day free trial. Card required at checkout. | Per lead, set by the marketplace by trade and market, with no public rate card. Contractors report paying from about $10 to over $100 a lead, and the fee stands whether or not the job closes. |
Lead marketplaces details last checked October 27, 2026, from Housecall Pro, “What is Thumbtack and how does it work?” (May 5, 2026). Check their site for current details.
AI helps interpret the project. Application rules calculate quantities, labor, and totals from your configuration. A preliminary range is a planning tool: site conditions, missing information, and final scope still need your team’s review.
If your website gets few visitors, a marketplace brings you homeowners you would not otherwise reach. QuoteWillow only works with the visitors your site already has.
Give homeowners a useful first answer. Give your team a clearer next step.
